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Automotive News / Spy Shots / Concepts / Rumor Mill Discussion of new cars on the market, concept cars, prototypes, spy shots, etc.

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Old June 7th, 2007, 11:18 PM   #1
 
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Default Chrysler to revive classic logo to celebrate freedom from Daimler!

In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG, the newly minted Chrysler Corp. will ditch its current winged logo and return to the famous Pentastar logo. The Detroit Free Press is reporting that a senior executive has already emailed some Chrysler employees about the switch back to the old logo after learning about it in a meeting Monday night with veeps and senior management. In addition, the Pentastar will get a redesign to update its look.

Apparently this email from a senior exec included a few interesting tidbits, including that Cerberus CEO Stephen Feinberg regrets naming his company after the mythological three-headed dog that guards the gates of Hell. We also learn that Feinberg owns Ford and Chevy pickups, which he plans to quickly trade in for a Dodge Ram. He might want to keep them around for benchmarking purposes, though.

I made up my own crappy little one I think they should use, keep the wings, but add he star. Its really bad quality, I did it in Microsoft Paint, we all know how crappy that program is. lol.

http://img507.imageshack.us/img507/3002/newchryslerlogoia9.jpg
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Old June 7th, 2007, 11:23 PM   #2
 
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Meh, they will redesign it to be as ugly as their new vehicles.

..and I'm a fan of Chrysler images/smilies/rolleyes.gif
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Old June 7th, 2007, 11:27 PM   #3
 
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The logo is the least of their worries I am afraid. Actually I quite like your one Mopar Man!!!
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Old June 7th, 2007, 11:38 PM   #4
 
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Thanks! lol
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Old June 8th, 2007, 01:01 AM   #5
 
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Pentastar!!! Wooo!!!!
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Old June 8th, 2007, 01:16 AM   #6
 
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Does this mean they'll revive the hood ornamnet as well? images/smilies/lol.gif

No seriously, I want the hood ornamnet.
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Old June 8th, 2007, 01:22 AM   #7
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The Pentastar is one of the ugliest logos, second only to GM's "blue box"
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Old June 8th, 2007, 03:20 AM   #8
 
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Originally Posted by Blind_Io View Post
The Pentastar is one of the ugliest logos, second only to GM's "blue box"
images/smilies/idiot.gif

That's right.....images/smilies/wink.gif
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Old June 8th, 2007, 03:28 AM   #9
 
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^ images/smilies/lol.gif

At least we don't have to see that ugly box on their actual cars, except for those annoying badges they started putting on the corners behind the front wheels. images/smilies/tongue.gif
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Old June 8th, 2007, 05:14 AM   #10
 
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Quote:
Originally Posted by Blind_Io View Post
The Pentastar is one of the ugliest logos, second only to GM's "blue box"
Haven't seen the Fiat logo lately, have you?
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Old June 8th, 2007, 06:50 AM   #11
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I like the classic Fiat red-shield design and the blue medallion. The "Fiat" in the blue slanted boxes is not as good, but I've never seen that one on a car.

I have an idea.

The Challenge
Design a better logo for Chrysler, something that will be stylish and serve the company well without making consumers think of the Le Baron and the original Caravan.

We have some talented artists in here, I know we can do better than the simple penta-star. Use the penta-star if you want, but do something better with it than Chrysler has done in the past.

Aaaaaand GO!
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Old June 8th, 2007, 07:17 AM   #12
 
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You haven't seen the new one, then.

http://www.carpages.co.uk/fiat/fiat_images/fiat_logo_26_10_06.jpg

"Firt? What's a Firt?"
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Old June 8th, 2007, 08:19 AM   #13
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Nope, that's the one that came up when I did my Google Image Search. It's not bad, a red shield inside a medallion with stylish lettering. I don't know where you are getting the "R," with that lettering it looks like an "A" to me.
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Old June 8th, 2007, 11:22 AM   #14
 
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Haha, my local Chrysler dealers have only just changed their sign from the pentastar! Now they've gotta change it back!
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Old June 8th, 2007, 02:19 PM   #15
 
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Looks like "retro" is the current trend these days.
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Old June 9th, 2007, 05:28 AM   #16
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All that reminds me of is K-cars....

images/smilies/unsure.gif
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Old June 9th, 2007, 06:03 AM   #17
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And in related news, with the dismal sales of Seabring and Nitro, Chrysler decided to re-introduced the K-car. images/smilies/biggrin.gif

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The Pentastar is one of the ugliest logos, second only to GM's "blue box"
With such a creative name as "General Motors" could you actually expect something better?
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Old June 9th, 2007, 06:49 AM   #18
 
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Quote:
Originally Posted by Mopar Man View Post
In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG...
I disagree with that statement. Daimler is the free one. Chrysler will still continue to produce crap.
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Old June 9th, 2007, 07:36 AM   #19
 
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And in related news, with the dismal sales of Seabring and Nitro, Chrysler decided to re-introduced the K-car. images/smilies/biggrin.gif
You *do* know that Chrysler 1) sold untold millions of the little things because they were CHEAP, and 2) still makes K-car derived products today, right?
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Old June 9th, 2007, 06:42 PM   #20
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Quote:
Originally Posted by Spectre View Post