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Old November 5th, 2009, 4:15 PM   #1
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Default Chrysler's 5-Year Business Plan: The Product Breakdown

http://www.autoblog.com/2009/11/04/c...uct-breakdown/
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Chrysler LLC has concluded its 7-hour-long marathon presentation of the business plan (read our Live Blog of the event here) that will see it through the next five years, and what we're left with is a little confusing. It's almost as if the automaker's new executives, amidst apologizing for the company's past and promising to do better in the future, were hoping we'd all fall asleep or get lost in the details. Well, we didn't fall asleep or get lost, and below you'll find a breakdown of what we learned while spending the day hip deep in Chrysler's future product. You can also check out the slides from Chrysler's presentation relating to product in the gallery below.


Models On Their Way Out
Jeep Patriot (end of 2012)
Jeep Compass (end of 2012)
Jeep Commander (end of 2010, may continue being sold internationally)
Chrysler PT Cruiser (end of 2010)
Dodge Dakota (mid 2011)
Dodge Caliber (mid 2012)
Dodge Viper (mid 2011, may return in 2012)

New Models That Are Coming
Jeep compact SUV (2013, supplied by Fiat, may be Panda)
Jeep small CUV (2013, supplied by Fiat, replaces Patriot and Compass)
Jeep Liberty (2013, replaced by Fiat product but retains name)
Chrysler small car (2013, supplied by Fiat)
Chrysler compact sedan (2012, supplied by Fiat, replaces PT Cruiser)
Chrysler Sebring (2013, replaced by Fiat product but retains name)
Chrysler midsize CUV (2013, supplied by Fiat)
Ram midsize unibody pickup (under consideration for 2011)
Ram large and small commercial van (2012, supplied by Fiat)
Dodge small car (2013, supplied by Fiat)
Dodge compact sedan (2012, supplied by Fiat)
Dodge Avenger (major update 2010, replaced by Fiat product 2013)
Dodge full-size CUV (2010)
Fiat 500 (late 2010, convertible 2011, Abarth 2012)

Models Staying, Receiving Attention
Jeep Wrangler Diesel (2010/2011, not confirmed for U.S. market... yet)
Jeep Grand Cherokee (all-new 2010)
Chrysler 300C (all-new 2010)
Chrysler Town & Country (major update 2010, next-gen 2014)
Ram 1500/2500/3500 (major update 2012)
Dodge Journey (major update 2010)
Dodge Nitro (major update 2011 under consideration)
Dodge Challenger (refresh 2011)
Dodge Charger (all-new 2010)
Dodge Grand Caravan (major update 2010, next-gen 2014)
UPDATE: You can dive whole hog into the plan yourself at Chrysler's website.

View Poll
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Old November 5th, 2009, 4:34 PM   #2
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V-... viper go away? This make me sad. Make that "may return" into a "will return" and I'll be not sad.


Bring on the Fiats!.... in 3-4 years..... they're clearly in no big hurry. At least we'll be getting 500s next year. And I'm not seeing how a Panda can be called a SUV, since it's clearly a car.
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Old November 5th, 2009, 5:23 PM   #3
 
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I hope to see some unmolested Alfas in a few years. Supplied by Fiat means the Fiat Auto Group or w/e their official name is and not necessarily Fiat the brand right?
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Old November 5th, 2009, 5:38 PM   #4
 
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Having driven a few model year 2010 Chryslers...nothing has really changed on many of them unless they're saying they'll be changed truly when it really is 2010. Honestly the Charger is still unsatisfying, the Avenger is still horrible, the Journey is really slow and the Caravans are properly equipped for once(Canadian versions for a while had no adjustable mirrors...yeah really stupid).
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Old November 5th, 2009, 5:41 PM   #5
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Fiat
Fiat
Fiat
Fiat
Fiat
Fiat
Fiat
Fiat
Fiat
Fiat

Methinks they should skip the Chrysler name and simply call it Fiat
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Old November 5th, 2009, 5:42 PM   #6
 
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So the 500 Abarth is coming 2012. I'll probably be replacing my current car in 2013. Interesting.
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Old November 5th, 2009, 5:45 PM   #7
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Don't forget that this also means an upcoming RWD Alfa via the 300C's platform.
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Old November 5th, 2009, 5:47 PM   #8
 
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Yes we are losing the Viper, which is really sad. They said they were going to bring the Viper back, or I thought so. Just in a different form.

However, the PT Cruiser is going, which is always a wonderful thing.
Same with the Caliber (replacement for the Neon). I rode in one and they are just awful. Looks like an SUV, but isn't big enough to really be used as one.

Fiat 500 is awesome. I'm glad they are bringing it here.

Overall, I hope Fiat will do some good. Chrysler did have the more boring lineup across all their brands.
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Old November 5th, 2009, 6:30 PM   #9
 
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That is a lot of models, is there enough differentiation?
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Old November 5th, 2009, 7:19 PM   #10
 
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Wow, that's a whole new range. Should be interesting at the very least.
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Old November 5th, 2009, 9:31 PM   #11
 
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Quote:
Originally Posted by thevictor390 View Post
Wow, that's a whole new range. Should be interesting at the very least.
Can't be any worse than what they were doing.
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Old November 5th, 2009, 10:20 PM   #12
 
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I'm not sure I understand why they're getting rid of the Dakota, unless that "mid-size Ram" is meant to replace it. Even then I don't really see the point.
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Old November 5th, 2009, 11:40 PM   #13
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^agreed, I loved the dakota it wa the perfect size, and you could get it with a nice V8.
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Old November 6th, 2009, 12:42 AM   #14
 
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Quote:
Originally Posted by VR6 View Post
^agreed, I loved the dakota it wa the perfect size, and you could get it with a nice V8.
It needs a total revamp because compared to the 2009 Ram...the Dakota is really awful to drive and its electronics are stupidly unreliable.
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Old November 6th, 2009, 12:44 AM   #15
 
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Ok, but I still don't get why it's leaving all together.
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Old November 6th, 2009, 12:54 AM   #16
 
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Quote:
Originally Posted by smib View Post
Ok, but I still don't get why it's leaving all together.
Its a big loser in sales even as far back in 2007, at least a good chunk of its total sales are due to rental fleets. We used to not get too many in 2008 but in 2009 we got a ridiculous amount of them, telling us that they're selling very badly like the outgoing Kia Spectra.
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Old November 6th, 2009, 1:07 AM   #17
 
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Ah, 'splains it.
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Old November 6th, 2009, 1:22 AM   #18
 
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I see no mention of Lancia. But this picture was posted on the Chrysler liveblog.



And whats in the lower left corner?


Edit: The entire 5 year plan is available here: http://www.autoblog.com/gallery/chry...business-plan/
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Old November 6th, 2009, 3:31 AM   #19
 
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Too bad about the Viper and the Dakota. Both great vehicles.

Fiat better not screw up Jeep... I will massacre them.
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Old November 6th, 2009, 4:00 AM   #20
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Best picture from the presentation.
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