When you begin to work with something as important to families as the Dodge Caravan or the Chrysler Town & Country, it helps to think of who exactly you’re trying to please. We reworked these vehicles, already category leaders, to be the ultimate in versatile and functional design, while keeping the drivers and their families at the center of our design focus.
My wife and I have three kids, a 2 ½-year-old and two 9-month-old twins. I kept them in my thoughts as we developed our new minivans. What would they like? What would make it easier for us as parents to accommodate them? The planning and strategy for the updates centered on these types of personal considerations.
The next question was: “Can you be proud to be in a minivan?” We think you really can. The way we executed the look of these vehicles, you’ll be really excited by the changes. The Dodge Caravan, for example, has a very bold, almost ‘in your face’ Dodge look, while the Town & Country is something you’d be proud to roll up to a black tie event in. A big departure from the conformity you see in our competitors’ products.
The Dodge Caravan and Chrysler Town & Country both received a complete overhaul, in terms of design and features. Swivel ’n Go seating, in particular, was a big hit with our vehicle testers and has generated a lot of positive feedback from happy customers with active kids. Having an easily stowed table for activities during long trips, or during daily errands, is a feature that anyone can enjoy and understand the value of.
This is important, because we know how much competition is out there. To make the best product possible, we had to design fresh, new features that really don’t exist in the competition. We have a proud history of innovation and setting the standard with our minivans, and this generation is no exception. We think the competition will be scrambling to catch up.
Ultimately, it’s the family-focused improvements and innovations that set us apart from the competition. There simply isn’t another vehicle out there that can do as much, nearly as well as our minivans. The exterior design is bolder and more dynamic, and the sheer variety of features and special considerations for busy parents makes these vans distinct and unrivaled in usefulness.
Thanks for all the feedback. We’ve listened closely to your comments and concerns, and have developed a vehicle that should easily exceed your expectations. By keeping our families in mind during the design, we’ve created a vehicle that caters to yours.