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Thread: Germany, Italy team up to invade US

  1. #1
    Programme's Avatar
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    Germany, Italy team up to invade US

    Well, maybe the title is a bit of a stretch, but the Fiat Group and BMW have announced a partnership to develop a shared platform between Alfa Romeo and Mini, as well as to assist Alfa Romeo in its return to the US.
    Quote Originally Posted by [b][url=http://www.bloomberg.com/apps/news?pid=20601100&sid=as493ssgH2A8&refer=germany]http://www.bloomberg.com/apps/news?pid=20601100&sid=as493ssgH2A8&refer=germany[/url][/b]
    July 8 (Bloomberg) -- Bayerische Motoren Werke AG and Fiat SpA said they'll join forces to build cars on a common chassis in an effort to reduce development costs and help the Italian company reintroduce its Alfa Romeo brand in the U.S.

    Munich-based BMW, the world's biggest maker of luxury vehicles, and Fiat, Italy's largest manufacturer, signed an initial agreement to explore joint platforms for Alfa Romeo and BMW's Mini division, the carmakers said today in separate statements. Cooperation may include support from BMW as Alfa Romeo resumes sales in the U.S., Turin-based Fiat said. Details of the project will be announced by the end of the year.

    ``It's like a niche marriage made in heaven,'' said Andrew Close, a London-based analyst with Global Insight. Smaller brands such as Mini and Alfa Romeo ``will struggle unless they come up with arrangements like this.''

  2. #2
    Little Nudger BlaRo's Avatar
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    Germany, Italy team up to invade US


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    Programme's Avatar
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    A little too subtle?


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    Brilliant Title

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    Sweeeeeet, can't wait to see some Alfa's over here.

    And propz for the title. At first I was like huh? and then I remembered this was a car forum and then my expression changed to and

  6. #6
    Ik ben niet alleen lekker met kaas! NooDle's Avatar
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    Alfa styling + Mini handling + BMW build quality + Alfa power = teh sex.

    That is all

  7. #7
    "bangle for president" bone's Avatar
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    Quote Originally Posted by NooDle View Post
    Alfa styling + Mini handling + BMW build quality + Alfa power = teh sex.

    That is all
    if only they were rear wheel drive...

  8. #8
    is a big honkin' homo smib's Avatar
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    ^Hopefully BMW will demand it.
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    Quote Originally Posted by smib View Post
    ^Hopefully BMW will demand it.
    Probably not because they're gonna share the MINI platform.
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    They tried it once before. It didn't work.
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  11. #11
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    That's because they thought people would be willing to be overcharged for a car that randomly breaks just because it's Italian.
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    Can't Start His Wank argatoga's Avatar
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    From what I hear Alfa will be going RWD for their future cars.
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