Ambitious Land Rover plan 16 new models as part of £10billion investment blitz to double its production
The new line up of cars was inadvertently leaked when it flashed up during a power-point display
Variations include a family of six luxury Range Rovers, five leisure Discovery and Freelander models, and five iterations of the utilitarian Defenders.
Land Rover is aiming to capture around 3 per cent of the global sports utility market by 2020
Land Rover is embarking on a major new model and investment blitz that could see production more than double to 600,000 vehicles by 2020.
It has a seven year plan that include a line-up of 16 different Land Rover variations including a family of six luxury Range Rovers, five leisure Discovery and Freelander models, and five iterations of the utilitarian Defenders.
Ambitious Land Rover is aiming to capture around 3 per cent of the global sports utility market which experts predict will reach 22 million by 2020.
The investment is a key part of £10billion investment planned by Jaguar land Rover over the next five years.
It means big expansion at the firm’s Solihull plant near Birmingham which builds the Range Rover, Discovery and Defender models, and particularly at its Halewood factory on Merseyside which builds the Range Rover Evoque and Freelander models.
Expansion is also planned in China and India.
The firm inadvertently leaked the extent of its proposed 16-car line up when its design director Gerry McGovern flashed up a slide showing silhouettes of the proposed vehicles on a power-point display during a briefing on its new Range Rover which goes on sale in the New Year.
New variants of the next generation of five and seven-seat Defender include a ‘crew cab’ pick-up truck.
A soft-top version of the Evoque ‘baby’ Range Rover is in the pipeline, as well as an even smaller Evoque.
A new flagship luxury Discovery is also touted, as well as a ‘baby’ Freelander.
This is an Autocar/Daily Mail story. So make of that what you will.