Oldsmobile Brand set to return to the market

CrazyRussian540 · April 1st, 2008, 8:45 PM

This just in... Toyota bought out the Oldsmobile name and will set it between their Toyota and Lexus brands.

Read more about it

Quote:

Originally Posted by automobilemag

The Oldsmobile rocket emblem may find its way onto new cars very soon. Though GM ended production of the Alero, Silhouette, and Bravada in 2004, sources say that the brand will be resurrected, but not in the way you might think.

In its quest to become the number one automaker by all counts, Toyota has secured the rights to the Oldsmobile name. That's right, the oldest surviving American marque is turning Japanese.

Details are scarce, but it seems GM's copyright on the Oldsmobile name ran out sometime in 2006. At that point Oldsmobile was apparently out of sight and out of the GM legal department's mind so the brand was not re-registered. Someone in the U.S. Copyright Office was paying attention, however, and reportedly alerted a relative (who also happened to be a Toyota executive) of GM's oversight. The paperwork was filed, the nominal fees paid, and Toyota had a new old brand.

When we first heard of the acquisition, we imagined Toyota would ransom Olds and attempt to sell the rights back to GM for a profit, much like an Internet domain squatter. Instead, it appears Toyota plans to create a fourth brand for the U.S. market.

Toyota will reportedly position the heretofore American brand between Toyota and Lexus to create more of a divide between the consumer and ultra-luxury marques. For now, no new vehicles will be engineered for Oldsmobile but instead current Toyota models without Lexus counterparts will be rebranded. Toyota will continue the Oldsmobile tradition of building American performance luxury vehicles and these days that means SUVs.

Toyota has chosen to use names from the storied brand's recent past to ease American customers into the revival. A luxurious RAV4 will be called Bravada while Intrigue will be applied to leather-lined 4Runners. One nod to the past will come in the form of the Super 88, a rebadged Sequoia. Patterned after the 442 name, Super 88 refers to Toyota's largest SUV's eight-cylinder engine which will be mated to the eight-speed transmission currently found in the Lexus LS.

Though it's unconfirmed at this point, the new Oldsmobile may also leverage Toyota's pickup portfolio. We wouldn't be surprised to see an Oldsmobile version of the Tundra, a luxury truck similar to Lincoln's F-150-based Mark LT. An AMG-like high-performance division has also been discussed with Speedwagon mentioned as a possible nameplate for a turbocharged Sienna variant.

Introducing the 2010 Oldsmobile Intrigue

http://img378.imageshack.us/img378/3539/080401z2010oldsmobileinwf0.jpg

And the 2010 Super 88

http://img378.imageshack.us/img378/6482/080402z2010oldsmobilesuzq9.jpg

http://www.automobilemag.com/feature...ket/index.html

Spoiler Text: (Click here to toggle display)

APRIL FOOLS

Ilpav · April 1st, 2008, 8:47 PM

I knew that even before I opened the thread. images/smilies/lol.gif

Blind_Io · April 1st, 2008, 9:27 PM

I fucking hate today. I'm going to turn off the computer and go back to bed. Call me when it's over.

Seriously, does anyone believe this kind of stuff?

MattD1zzl3 · April 1st, 2008, 10:20 PM

i forgot the date and liked the idea images/smilies/sad.gif

vegasrebel29 · April 2nd, 2008, 2:32 AM

C-
Must try harder!

Crazyjeeper · April 2nd, 2008, 2:33 AM

^You're being too generous. Thats a D- for sure.

BlaRo · April 2nd, 2008, 3:59 AM

You guys just watch this space, I swear next year they're going to prank us by yelling that Plymouth has been resurrected somehow.

...if they haven't already, that is...

Cobol74 · April 2nd, 2008, 7:10 AM

No the Rover name will be bought by Ferrari and will make 'Pickup Trucks' with V12s in to match the Ford 500 whatsit.

RUU-CHAMA · April 2nd, 2008, 8:08 AM

I kind of liked the Aurora and Intrigue.

vegasrebel29 · April 3rd, 2008, 12:41 AM

Quote:

Originally Posted by RUU-CHAMA

I kind of liked the Aurora and Intrigue.

So did I, actually.
But the Oldsmobile name needed to go.
Imagine if Chevrolet went to a numerical nomenclature,
and named their flagship midsize sedan the 616.

Anyhow, now they're pretty much replaced by Buick and Saturn,
with Saturn's lower end offerings replaced by Chevrolet.

Blind_Io · April 3rd, 2008, 1:41 AM

April 1st is over. Can we please just lock this so it will go away.

And we can never speak of it again.

SoxXpupPeT · April 3rd, 2008, 1:55 AM

XD haha i was hoping so. at least from toyota. XD

British_Rover · April 5th, 2008, 8:26 PM

I think they look better as Oldsmobile then Toyotas... images/smilies/smile.gif

Grim91Z · April 6th, 2008, 5:54 AM

What!? No Cutlass!?

images/smilies/tongue.gif

Night_Hawk · April 6th, 2008, 4:47 PM

MY first thought... huh?

second thought... why?

third thought ... TOYOTA? WTF

final thought..... thank the lord

April 1st, 2008, 8:47 PM	#2
Ilpav Joined: Sep 3rd, 2006 Location: GTA, Ontario, Canada Age: 20 Posts: 1,736 Car: '96 Grand Voyager, '01 Grand Caravan, '05 Matrix LFS Status: Rep Power: 28	I knew that even before I opened the thread. __________________ "The Ferrari 355. The best car...in the world...ever."- Jeremy Clarkson

April 1st, 2008, 9:27 PM	#3
Blind_Io Dispenses buckshot medication for all undead patients. Joined: Apr 5th, 2006 Location: Utah, USA Age: 28 Posts: 11,029 Car: 2006 Nissan X-Terra - 2000 VFR800 Interceptor Rep Power: 272	I fucking hate today. I'm going to turn off the computer and go back to bed. Call me when it's over. Seriously, does anyone believe this kind of stuff? __________________ War is Peace, Freedom is Slavery, Ignorance is Strength

April 2nd, 2008, 2:32 AM	#5
vegasrebel29 Suckin' dic* bought this title Joined: Mar 18th, 2007 Location: Las Vegas Age: 21 Posts: 739 Car: Chevrolet Silverado Rep Power: 30	C- Must try harder! __________________ Waters parted, and dignities crumbled.

April 2nd, 2008, 2:33 AM	#6
Crazyjeeper Joined: Nov 29th, 2006 Location: Dallas, Texas Age: 20 Posts: 5,169 Car: 1985 Jeep CJ7, 1997 Ford F150 Rep Power: 165	^You're being too generous. Thats a D- for sure. __________________

April 2nd, 2008, 3:59 AM	#7
BlaRo Lady GaGa's #1 Fan Joined: Aug 18th, 2005 Location: Assachusetts Age: 21 Posts: 11,286 Car: 1997 Yamaha Seca II, 1976 Honda CB550F Rep Power: 375	You guys just watch this space, I swear next year they're going to prank us by yelling that Plymouth has been resurrected somehow. ...if they haven't already, that is... __________________ DOGLEG POWAH

April 2nd, 2008, 7:10 AM	#8
Cobol74 Joined: Mar 21st, 2006 Location: Southampton Posts: 8,638 Car: Vauxhall Zafira 1.9 TDI Slush box. Rep Power: 132	No the Rover name will be bought by Ferrari and will make 'Pickup Trucks' with V12s in to match the Ford 500 whatsit. __________________ Lotus 7 Registration Mark = KAR120C : Engine Number = 461034 TZ Ross Brawn genius or what?

April 2nd, 2008, 8:08 AM	#9
RUU-CHAMA Joined: Feb 27th, 2007 Location: USA Posts: 516 Car: Mazda6 Rep Power: 18	I kind of liked the Aurora and Intrigue. __________________ Yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.

April 3rd, 2008, 1:41 AM	#11
Blind_Io Dispenses buckshot medication for all undead patients. Joined: Apr 5th, 2006 Location: Utah, USA Age: 28 Posts: 11,029 Car: 2006 Nissan X-Terra - 2000 VFR800 Interceptor Rep Power: 272	April 1st is over. Can we please just lock this so it will go away. And we can never speak of it again. __________________ War is Peace, Freedom is Slavery, Ignorance is Strength

April 3rd, 2008, 1:55 AM	#12
SoxXpupPeT Joined: Dec 24th, 2005 Location: Yonkers, NY Posts: 998 Car: 82' Impala, 94' Z28 Rep Power: 21	XD haha i was hoping so. at least from toyota. XD __________________

April 5th, 2008, 8:26 PM	#13
British_Rover Joined: Sep 4th, 2006 Location: Canton / Torrington, CT United States Age: 29 Posts: 1,870 Car: 1998 Grand Cherokee, 1979 CB750F, Dealer Demo Rep Power: 40	I think they look better as Oldsmobile then Toyotas...

April 6th, 2008, 5:54 AM	#14
Grim91Z Joined: Dec 16th, 2007 Location: So Cal, U.S. Posts: 13 Car: '91 Camaro, '72 Cadillac Rep Power: 0	What!? No Cutlass!?

April 6th, 2008, 4:47 PM	#15
Night_Hawk Joined: Oct 5th, 2006 Location: Gander Newfoundland Age: 19 Posts: 763 Car: 1996 Ford Thunderbird - 1986 Pontiac Grand Prix Rep Power: 16	MY first thought... huh? second thought... why? third thought ... TOYOTA? WTF final thought..... thank the lord __________________ Something new coming soon.

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