Ehrm, that zoom stuff isn't that impressive at all? It's just a matter of decent hardware to render it smoothly and using high-definition photo's or vector stuff (like the words of that book or paper, you could zoom in endlessly on that). There's nothing new about showing images in fancy ways, game programmers have been doing it for ages and just press windowskey-tab in vista to see some nice effects.

What really impressed me was that cathedral. That was amazing. Orienting random images of a subject in 3D, recognising patterns and placing pictures on the right place, from everywhere on the web. Tháts the innovative stuff. There is an enormous amount of information on the web, and the difficulty is showing it in a transparent, quick, logical way. This is a great new technique to do so.

I'll try it this evening on my desktop machine since my laptop doesn't have the required graphics hardware.