What you are looking at is the physical representation of Hyundai's will to succeed in the U.S., also known as the 2009 Hyundai Genesis. The Korean automaker's first attempt at a rear-wheel-drive luxury sedan will debut in Detroit next week and arrive on our shores later this year (we think) with a price tag that starts below $30,000. As is Hyundai's way, it will feature power, performance and amenities that belie its little price tag.
First, the design. The Genesis sedan has clean lines and uncluttered surfaces that look detailed and, frankly, expensive. Yes, it's derivative. There's a bit of Lexus LS in the headlights, some Infiniti in the profile and rear... you get the idea and can add your own observations in the comments. It's a criticism that's been lobbed at nearly every recent Hyundai design, but it doesn't stick. The design of the Genesis won't offend and it won't excite, and our only major complaint is the grille, which looks too anonymous without a big Hyundai logo front and center.
The Genesis sedan (don't forget about the rear-wheel-drive Genesis Coupe that's coming next) will be available with three engines including the automaker's familiar 3.3L and 3.8L Lambda V6 engines producing 264 HP/233 lb. ft. and 290 HP/264 lb. ft., respectively. The top-shelf motor will be Hyundai's first V8 in the U.S., the 4.6L Tau V8 that produces a healthy 368 HP and 324 lb. ft. of torque. The Tau V8 also gets paired with a ZF 6-speed automatic rather than the Aisin 6-speed autos that are mated to the V6 engines. The V8 also runs on good old fashioned 87 octane unleaded gas, something not all of its competition can claim. 0-60? Well under 6 seconds says Hyundai.