I thought that ad was badass, and one of the best ones I've seen from this year's Super Bowl. Even the slogan works--it farts in the face of the critics who say that they're not American anymore because they're owned by Italians. Yes. Farts.
Maybe it's because I'm in the generation that grew up with parents who hated hated HATED Eminem, but I felt he was perfect for the spot. The whole commercial had a defiant tone to it, which was reinforced nicely by picking the dude who pissed off my generation's parents more than just about anyone as a spokesperson.
But then--the 200? I, too, think this would have made a more convincing brand-wide ad than one for the goofy placeholder between the Sebring and what finally comes after the Sebring. It's an improvement over Rental Car Hell, sure, but not enough of one to convincingly keep up the "Detroit, f*** yeah" sentiment of the commercial.
Not gonna lie, though, if they're going to run a spot like that, they're setting everybody up with high hopes for whatever they're bringing in to replace the 200. I don't expect them to magically be able to come up with awesomeness right after being saved from financial ruin, so I can sort of understand why they'd be stuck using the 200 here (along with the "it's actually made in MI" bit). But wow, that's one hell of an ad for the brand.
BlaRo hit the nail on the head with his comments on "selling a concept." They've done that well--now they just need the products to back up the concept.