Pricing is now up on the configurator for all the trim lines.
Rubicon is $43,545 for a 3.6L with a manual transmission, 4:10 rear gear and 33" A/T tires. $54,050 as I would build it. That's getting up there considering a base Supercab Raptor is $52,855. Granted, a fully loaded Gladiator has quite a lot more comfort features than a base Raptor, but the Ford has quite a bit more capability. And good fucking luck finding a dealer with base Supercab Raptor on the lot.