Maybe. I mean it is a good chunk of money. But perhaps $60,000 is a lot for the Honda engine in an Ariel Atom. Both those Miyota and ETA movements are very good movements. They aren't particularly fancy, but they work very well, are reliable, and easily serviced (admittedly the Miyota perhaps a bit less so). All the ancillary bits in the case, the dial, the hands, to do them right it takes money. That one has a stainless steel and titanium case, sapphire crystal, comes with a couple straps, and a fancy box. You can go cheap and Chinese and get something that looks OK without close inspection, or you can spend more and get it done right. The other thing to consider is that today a mechanical watch is a luxury item. You want it pretty and built well it costs more than a simple quartz.