Hi everyone,
As about a handful of you on here know, I?m at University doing Product Design. We have just started doing a project for the D&AD student awards (www.dandad.org/studentawards), and the brief which I have chosen to do was set and sponsored by Michelin, and I could do with some help from you lot, if you are able to, by answering some questions for my research. I?ve contacted the RAC and the AA with some questions but they were based mainly on their field of expertise on the subject.
The Brief: Create a unique product for MICHELIN that will provide real life assistance to high risk motorists in a roadside emergency situation.
It does say later on that a secondary use of the product may be by the wider motoring public, so I am not saying for one minute that everyone here is a high risk motorist, but getting an idea of what general motorists or even those who don?t drive think is important for what I am doing. I?m focussing mainly on breakdowns at the moment and not accidents hence why the questions are breakdown orientated
I know the questions are in a bit of a muddled state and probably repeat themselves in places, but I?m attempting at being thorough and not leaving any stone unturned.
The questions:
1. Would you agree that high risk motorists tend to be either, the elderly, the disabled or families with children? Is there any other type of driver you would add to this list?
2. What additional advice would you give to high risk motorists on top advice which is already given when a breakdown occurs?
3. To what extent would most of the breakdowns which are experienced be deemed repairable by the driver themselves by the roadside if the situation was safe enough for them to do so? Additionally, what are the most common calls for assistance for?
4. What item would you consider to be most important to a driver when they experience a breakdown, excluding a mobile telephone?
5. If a new product was to be created for use by drivers to either prevent a breakdown, or for use once they have broken down, what would the features of the product be and would it encourage or help the driver to fix the problem themselves by the roadside (if the situation was safe enough)?
6. Modern cars do not easily allow for their owner to personally mend it if it breaks down. Would you say this has increased dependance on breakdown assistance? Does this increase the difficulty for your employees who have to work on the cars by the roadside, and if so how much has it increased it by over the years?
7.Is basic car maintenance adequately taught when young people are learning to drive? If not, what could be improved and what do young drivers seem to get wrong most of the time?
8.Have you personally experienced a breakdown in a car or other vehicle? Was any part of it traumatic? Were you personally able to rectify the problem or did you need to call a breakdown service?
9.When you see the words ?roadside emergency? what sort of scenario do you think of? Do you think High risk motorists are capable of dealing with scenarios you have thought of to the same degree as that of the wider motoring audience?
Thanks, in advance for your help, and plus rep to those who do, if I remember.
As about a handful of you on here know, I?m at University doing Product Design. We have just started doing a project for the D&AD student awards (www.dandad.org/studentawards), and the brief which I have chosen to do was set and sponsored by Michelin, and I could do with some help from you lot, if you are able to, by answering some questions for my research. I?ve contacted the RAC and the AA with some questions but they were based mainly on their field of expertise on the subject.
The Brief: Create a unique product for MICHELIN that will provide real life assistance to high risk motorists in a roadside emergency situation.
It does say later on that a secondary use of the product may be by the wider motoring public, so I am not saying for one minute that everyone here is a high risk motorist, but getting an idea of what general motorists or even those who don?t drive think is important for what I am doing. I?m focussing mainly on breakdowns at the moment and not accidents hence why the questions are breakdown orientated
I know the questions are in a bit of a muddled state and probably repeat themselves in places, but I?m attempting at being thorough and not leaving any stone unturned.
The questions:
1. Would you agree that high risk motorists tend to be either, the elderly, the disabled or families with children? Is there any other type of driver you would add to this list?
2. What additional advice would you give to high risk motorists on top advice which is already given when a breakdown occurs?
3. To what extent would most of the breakdowns which are experienced be deemed repairable by the driver themselves by the roadside if the situation was safe enough for them to do so? Additionally, what are the most common calls for assistance for?
4. What item would you consider to be most important to a driver when they experience a breakdown, excluding a mobile telephone?
5. If a new product was to be created for use by drivers to either prevent a breakdown, or for use once they have broken down, what would the features of the product be and would it encourage or help the driver to fix the problem themselves by the roadside (if the situation was safe enough)?
6. Modern cars do not easily allow for their owner to personally mend it if it breaks down. Would you say this has increased dependance on breakdown assistance? Does this increase the difficulty for your employees who have to work on the cars by the roadside, and if so how much has it increased it by over the years?
7.Is basic car maintenance adequately taught when young people are learning to drive? If not, what could be improved and what do young drivers seem to get wrong most of the time?
8.Have you personally experienced a breakdown in a car or other vehicle? Was any part of it traumatic? Were you personally able to rectify the problem or did you need to call a breakdown service?
9.When you see the words ?roadside emergency? what sort of scenario do you think of? Do you think High risk motorists are capable of dealing with scenarios you have thought of to the same degree as that of the wider motoring audience?
Thanks, in advance for your help, and plus rep to those who do, if I remember.