I get all that. And I'm not trying to take anything away from Ford really, but I assume that had they acted a year earlier than they did, the funds they fell back on might have been tied up in other investments. Or if they acted a year later than they did, they might not have received as much money for those premium brands they sold, assuming they could have found buyers at all in that poor financial climate. It seems as though their timing was crucial to weathering the storm the way they did. It was very fortunate that they did what they did, when they did it.
Then there is the way they capitalized on the fall of GM and Chrysler, gaining market share and lifting their public image and reputation. Had the great recession never happened, where would Ford be today? Had GM and Chrysler never collapsed and Ford never gained so much popularity and market share, they definitely wouldn't be doing as good today. The recession turned out to be a very good thing for Ford, and while they deserve a lot of credit, they can't take credit for the recession itself. They got lucky. Very lucky. But that's life.