I've been thinking about such a thread for some time now, being kind of a number cruncher. I have no idea if I'm alone with that passion but after some consideration, I decided to give it a try. Either it works out or not.
This thead is meant to be a collecting point for all kinds if statistics, rankings and surveys from all over the world. They can either ne national or international, doesn't matter. Just a collection of data, which in the best of case turns out to be a collection of reliable sources to look stuff up and in the worse case will end up in chaos
To set an example, I'm starting this with a couple of current surveys and rankings from my home country: Germany.
I'd like to start with a current sales diagram, that shows the total car sales of the last three years in Germany, which is particularly interesting because of the German "cash for clunkers" program, that gave the market a boost in 2009 but now in 2010 the sales have actually fallen behind the numbers of 2008:
The following table shows the new registrations of September 2010 and compares them to the numbers of September 2009, as well as the market shares and how they developed. For some reason the only car makers with a plus were Land Rover, Jaguar and Nissan/Infinity:
And here's the number of registrations by car models in August 2010, including the development since 2009:
What I personally find surprising, is how far down the Opel models Astra and Insignia are, compared to their competitors. Only the Corsa and the Meriva sell well. Looks like there still is a long way ahead for Opel. And Dacia Sandero is down by 67.5 %...
Other current numbers of the German car market:
As of January 1st 2010, 56 million vehicles were registered in Germany, which also includes motorbikes. They fall apart in the following categories:
* Motorbikes 7.5 %
* Passenger cars 83.2 %
* Buses 0.1 %
* Trucks 4.8 %
* Tractors 3.9 %
* Others 0.5 %
- 65.7 % of all registered vehicles are German brands
- 32.4 % of all vehicles are registered to women
- 25.8 % of alle drivers are older than 60 years
- The average age of vehicles is 8.1 years
- Currently 612 vehicles are registered per 1000 inhabitants
The question, however, is: How did the dealers cope with the decline in sales in 2010? Did they improve their service, did they give the customer a proper sales talk? Did they offer test drives?
Leading German car magazine "auto, motor & sport" charged an independent business consultancy with a survey, in which test customers went to dealerships of the 34 major carmakers selling in Germany. 100 points were possible, the best one only achived 78, the worst only 53.
The testers based their judgement on the following categories:
- Impression of the outdoor area (Facade, finding the way, parking space)
- Impression of the business premises (Is it clean, is the presentation appealing?)
- Reception area (How long does the customer have to wait, is the reception friendly?)
- Business atmosphere (Is the salesperson alert and friendly, does the customer feel comfortable?)
- Quality of the counseling (How familiar is the salesperson with their products?)
- Product demonstration (How kind and expert is the salesperson in explaining the car?)
- Trade orientation (How convincing are the sales arguments and the discount offers?)
- Salesperson behavior (How is the overall impression of the salespersons, are they committed, serious, neat?
It turned out, that all dealerships had three major deficits:
1. Demand analysis (Salespersons consider customers' wishes only superficially), the top three here were BMW, Audi and Mercedes, the bottom three were Chrysler, Chevrolet and Daihatsu
2. Test Drives (No brand is satisfying here, even volume models were often not available for test drives), the top three here were Smart, Toyota and Renault, the bottom three Daihatsu, Chrysler, Chevrolet
3. Customer care after the sale (Only rarely the dealerships kept contact with the customer after the deal was finished), the top three were Audi, Lexus and VW, the bottom three Jeep, Daihatsu and Kia
And here's the table with the final results, including the difference to the 2009 survey:
The end result shows some progress in comparison with 2009 but its worse than 2008, the last pre-crisis year.
What I personally find astonishing, is Opel's 21st place. Seems like they still haven't learned enough from their near-death experience.