edkwon
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http://www.motivemag.com/newsindex_motive.shtml
It's called a bearing press, and it works like this: A polished metal cylinder spins on the end of a motor shaft. Above that cylinder is a hemicylindrical bearing shell ? complete with lubrication feed lines ? that's shaped to exactly the size of the spinning cylinder. Oil is fed to the bearing shell as it's pressed onto the cylinder, and the amount of torque that it takes to spin the cylinder is measured at different loads.
Researchers at German firm Farunhofer-Gesellschaft took torque measurements using a variety of automotive oils ? the 5W20s, 10W30s, and 20W50s that we're accustomed to ? and found that they all performed nearly identically. But when they tried running a lubricant made of the same gel that is used in LCD screens (you've seen it spurt out as an inky blob if you've been unlucky enough to break your iPhone's display), the amount of friction in the bearing dropped to nearly zero.
The breakthrough is the result of the way crystals form lattices. Molecules in liquid crystals have a certain orientation ? they point one way, similar to a box of matches where the heads all face the same direction. When used on a slide bearing like in an automotive engine, the orientation of the crystals proves to be slipperier than any refined dinosaur juice in existence. The company hopes to have a liquid crystal lubricant on the market in five years, initially in industrial applications where pressure and temperature demands are lower. But with the push for greater fuel economy, and the resultant demands of low parasitic losses, we can see this becoming the next big thing in the automotive arena.