After years of experience fighting 9/11 conspiracy theorists, I can easily recognize the effect of a paranoid mindset, when I see one. This ad is just that, it tickles the paranoid part of people's brain and it has probably been made by a paranoid. Notice the tension-rising music, the slow-moving pictures, the base idea of an evil power willingly trying to manipulate everyone and everything, the call to a (fake) last resort defence against evil, the dehumanization of the "enemy". It doesn't really care what is being said, as long as it agrees with what these people believe in. Everything else will just be "evil".
Those people aren't just using their brain, and this is extremely dangerous. I really hope for the US that this movement is not getting too many votes.
I know it will, I just hope it won't.