But those are still quite different cars, in terms of styling and interior, also the Q7 is a bit longer then the other two. These are same underpinnings and in the case of the 3L TDI even the same engine, but the cars are distinctly different. What they are planning with the platform strategy is probably not going as far as in this case, so will be fine I hope.
News: Porsche wins internal struggle with Audi
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Porsche got the sedan and sports car development for VW group. Now the other shoe has dropped per Autoweek:
Audi will develop Volkswagen group's Porsche Cayenne, VW Touareg and Audi Q7 large SUVs in the future.Currently, Porsche has responsibility for engineering the three models, which share the same underpinnings.
The decision to transfer developement to Audi comes after Porsche was chosen instead of Audi to be the lead developer for large luxury sedans and sports cars within VW group.An Audi spokesman confirmed to Automotive News Europe German press reports that Audi will be responsible for developing large SUV model lines within VW. "This decision was made in agreement with all of the brands involved and will create synergies throughout the group to the benefit of both the brand and the customers," the spokesman said.
Audi will also develop Porsche's new small SUV, code-named the Cajun, which likely will share its underbody with the Audi Q5. VW bosses hope the change will end a conflict over development responsibilities between the Audi and Porsche brands that has been ongoing since VW group announced its plan to integrate Porsche as its 10th brand, according to the Financial Times Deutschland.
It will be several years before an Audi-engineered Porsche Cayenne reaches showrooms. The second-generation Cayenne went on sale earlier this year. A new-generation Volkswagen Touareg was also introduced this year. The next Audi Q7 is due to go on sale in two years and its development is almost complete.
VW has picked Porsche to develop the group's so-called "modular standard matrix" that will underpin the Porsche Panamera and future Bentleys. It will also be responsible for a sports car platform for front-mid- and rear-mid-engine cars for Porsche, Audi and Lamborghini.
Audi will continue to have responsibility for developing VW group's so-called "modular longitudinal matrix," which was introduced in 2007 and underpins cars such as the Audi A4, A5 and Q5. VW brand is developing the ?modular transverse matrix,? which debuts on the Audi A3 in 2012 and will eventually underpin about 40 models and 6 million units annually, including the next VW Golf.
VW is merging Porsche into its brand portfolio after VW acquired 49.9 percent of Porsche's car-making unit after Porsche last year failed in a hostile takeover attempt for VW.
Audi will develop Volkswagen group's Porsche Cayenne, VW Touareg and Audi Q7 large SUVs in the future.Currently, Porsche has responsibility for engineering the three models, which share the same underpinnings.
The decision to transfer developement to Audi comes after Porsche was chosen instead of Audi to be the lead developer for large luxury sedans and sports cars within VW group.An Audi spokesman confirmed to Automotive News Europe German press reports that Audi will be responsible for developing large SUV model lines within VW. "This decision was made in agreement with all of the brands involved and will create synergies throughout the group to the benefit of both the brand and the customers," the spokesman said.
Audi will also develop Porsche's new small SUV, code-named the Cajun, which likely will share its underbody with the Audi Q5. VW bosses hope the change will end a conflict over development responsibilities between the Audi and Porsche brands that has been ongoing since VW group announced its plan to integrate Porsche as its 10th brand, according to the Financial Times Deutschland.
It will be several years before an Audi-engineered Porsche Cayenne reaches showrooms. The second-generation Cayenne went on sale earlier this year. A new-generation Volkswagen Touareg was also introduced this year. The next Audi Q7 is due to go on sale in two years and its development is almost complete.
VW has picked Porsche to develop the group's so-called "modular standard matrix" that will underpin the Porsche Panamera and future Bentleys. It will also be responsible for a sports car platform for front-mid- and rear-mid-engine cars for Porsche, Audi and Lamborghini.
Audi will continue to have responsibility for developing VW group's so-called "modular longitudinal matrix," which was introduced in 2007 and underpins cars such as the Audi A4, A5 and Q5. VW brand is developing the ?modular transverse matrix,? which debuts on the Audi A3 in 2012 and will eventually underpin about 40 models and 6 million units annually, including the next VW Golf.
VW is merging Porsche into its brand portfolio after VW acquired 49.9 percent of Porsche's car-making unit after Porsche last year failed in a hostile takeover attempt for VW.
laxmax613
Well-Known Member
Wait, so A6, A8 etc.... you just give that to the people who just built their first sedan? hokay champs....
narf
Sgt. Maj. Buzzkill
"Large luxury sedans" means Panameras, Bentleys, Estoques. The A6, A8 and lots of other models should be in Audi's hands with the longitudinal matrix thingy. An A6 is not a luxury car :lol: literally translated, we call that class of vehicle "upper middle class" :lol:
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The Phaeton will disappear then? The only reason that existed was to make Bentley profitable in the first place, if Porsche now develops the underpinnings for the Bentleys, then VW won't need to develop the new Phaeton separately, so either the Phaeton dies or is built on Porsche underpinnings.
narf
Sgt. Maj. Buzzkill
The purpose of the Phaeton was to position the VW brand further up the food chain. Probably worked as well, especially with Skoda pushing from behind and Audi going more and more posh.
Why not? As the development costs for the the Phaeton and Bentley platform can be shared between them, Bentley only has to pay part of that rather than all. If the full development costs were to be accounted for by Bentley, then the Bentley would be a lot less profitable.
Shentar
Well-Known Member
So does this mean Audi will lose its "cock" market? Will they all go to Porsche now?
chaos386
.sa = bad driver!
Considering how VW already does this with the VW/Skoda/SEAT brands (which seem to be doing just fine), I don't really see why it has to fail. In fact, it's probably easier to make VW/Audi/Porsche variants of the same car, since you have very different expectations for each brand, as opposed to, say, SEAT and Skoda.
narf
Sgt. Maj. Buzzkill
As in make even bigger losses :lol: last year they've lost just under 50k? per car sold.
narf
Sgt. Maj. Buzzkill
In 2008 they were indeed profitable - only just though, less than 1%.