GM calls it the "high value" engine. Personally I think it should be called "the need to be replaced".
Why does Gm keep it's old push rod motors around? All other developed, and not so developed, nations get the newer "world v6." The engine is plenty capable of replacing any v6 currently in the gm stable.
I can't see how keeping the 3.9 (which is based on the 2.8/3.1/.34), the 3800(based on the old Buick/rover v8), the "world v6", and their truck Inline 4,5,6 engines, can be cost effective. Knock it down to just the world v6 and the truck engines and everyone benefits. Chassis engineers, (potential) customers, accountants, everyone benefits.