They can make it entertaining as all hell... without blowing smoke. You know?
Like the offroad test I mentioned a few posts back. I'm sure the Range Rover would beat an Escalade and Hummer H2 in almost any test you can come up with. There is no reason why they needed to stage that test. In the end, it really didn't make the segment any more entertaining. In fact, it made it much more boring.
Wouldn't it have been exciting to see the trucks hauling ass up the dirt roads/hill sides trying to get to the top of the mountain? I think so. Instead the other 2 cars dropped out and the Range Rover drove at an easy pace up the little dirt road to the top of the mountain. Yay. Well, that sure was the most action packed, edge of my seat, adrenaline filled thrill ride of a race that I've ever seen.