Walk into a newsagent at look at the motoring section. Imagine how many journos are employed to produce all that. Turn on the TV on a weekend and navigate the wall to wall motorsports. More people. The newspapers, the motoring industry itself.
Now think about what you've seen on youtube. Is the above listed crowd represented? No, the really impressive candidates you won't find on youtube. As nice as they might be, the online crew are largely people seeking fame and see youtube as a step in the right direction.
It's not enough that you know cars. You've got to be witty and likable. A rarer commodity than you'd think. They've also got to not be foul-some to look at. You've got to be able to write.
There's a natural charm to the three blokes on UK Top Gear, but if you look carefully, they work hard at it. The early episodes now showing on SBS show them slightly awkward at times and missing the mark occasionally. Having said that however the dude who's been replaced by James May is like a possum sitting in the Crested Madagascan Marmoset cage. A different animal altogether and not possessing of the likability factor the three current hosts enjoy. Perhaps, however it wasn't until James arrived that the other two had the right balancing effect.
So, this is what Freehand is seeking. Three people who, together, are greater than the sum of their parts. A big ask.