Mercedes has gone down this path as well. Basically everything that is related to the entertainment is offered as a DLC and merely requires you to fork over money w/o any physical intervention such as replacing a radio or display.
Colleague and I both took the A-class berline as a company car...
Ready Player One
Not all that bad. Although a cliche story, the setting was very nice and the constant CGI wasn't a distraction for a non-cartoon movie.
A nice throwback to our childhood games and music.