Here's the thing:
- first, Jeremy's short on the F-150 was a bit misleading to say the least. The insinuation is that all F-150's are Lightning's... that they're all somewhat expensive, big motor, crap interior, all the rest.
- the problem is that he's treating it like a car (and for the Lightning, I think that's a legitimate take). However, most F-150's are reasonably cheap, very reliable, and most importantly, aren't bought for quite the same reasons cars are.
People in the States buy F-150's because they need to haul lumber, tile, flooring, landfill, etc. etc. And that's just your average homeowner. Contractors use them for all kinds of similar stuff, just more of it and heavier.
Like someone else said, the F-150 is more akin to the Ford Transit that was on TopGear earlier than any car, and it's bought for those very reasons... it's a work vehicle, plain and simple. And yes, it's got a horrid interior, poor build quality, and the steering is vague at best. The people driving it could care less, because those aren't the qualities they were looking for when they bought it.