Blind_Io said:
As for the Honda Legend. I am pretty sure that the "Acrua" badge only exists in North America to get away from the stigma of Honda being a "budget" car. They don't want their high end cars to have an H on the front. No where else in the world has the tradition that US makers do of having the same car badged as a Ford, Mercury and Lincon even though it's just a different trim package.
There's some value to it. Ask Volkswagen about the Phaeton sales.
There's a lot of stigma attached to some brands. My boss was in the market for a luxury SUV (like BMW X5) and refused to consider the Toureg no matter how good it was because it was a VW.