News: Audi adopting new standardized nomenclature

Pedrocas

9gag reposting troll
Joined
Feb 6, 2008
Messages
6,174
Location
Set?bal, Portugal
Car(s)
Citroen ZX 1.4i Tonic
Designations taking effect worldwide for all drive types
Clearly discernible hierarchy in each model series
Audi A8 the first model with new type designation


Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series ? from Audi A1 to Audi Q7 ? will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.

The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus subclassifying its model range into different performance levels ? each identified by a two-numeral combination. For example, the numeral combination ?30? will appear on the rear of all models with power output between 81 and 96 kW. And ?45? stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination ?70?. In each case the numerals appear along with the engine technology ? TFSI, TDI, g-tron or e-tron.

The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand?s overall model range. According to the new nomenclature, in the future the spectrum will range from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 - 5.1*; CO2 emissions in g/km: 123 - 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 - 5.9*; CO2 emissions in g/km: 168 - 154*). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8 (combined fuel consumption in l/100 km: 12.5 - 11.4; combined CO2 emissions in g/km: 292 - 272). They will retain their classic names in reference to their top position in the model range.

?As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,? explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.

The changes will kick off with the new Audi A8 generation in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW ? as the Audi A8 50 TDI (combined fuel consumption in l/100 km: 5.8 - 5.6**; combined CO2 emissions in g/km: 152 - 145**), and the 3.0 TFSI with 250 kW ? as the Audi A8 55 TFSI (combined fuel consumption in l/100 km: 7.8 - 7.5**; combined CO2 emissions in g/km: 178 - 171**).

In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018.



* Figures depend on the tires/wheels used and on the transmission version, and for the Q7 also
on the number of seats

** Figures depend on the tires/wheels used and on the body version



 

DanRoM

Forum Addict
Joined
Feb 27, 2009
Messages
8,458
Location
Ruhr Area, Germany
Car(s)
MX-5 ND, Tracer 900 GT & two bikes
I'm with narf here. Why not just take the kW output number to the closest full 10?
 

93Flareside

Döner Kebab enthusiast
DONOR
Joined
Jul 20, 2009
Messages
17,727
Location
42 miles outside of Chicago
Car(s)
‘18 VW Golf GTI, '87 Mercury Colony Park
Most likely to avoid being held to a number since dyno's are all different and will give out different numbers based on air temp, fuel type, and elevation.
 

narf

Sgt. Maj. Buzzkill
DONOR
Joined
Feb 1, 2008
Messages
18,298
Location
Kiel/Wherever, Germany
Car(s)
'19 BMW M240i
Most likely to avoid being held to a number since dyno's are all different and will give out different numbers based on air temp, fuel type, and elevation.
The kW rating will still be in the brochure and car papers, so the same (lack of) accountability as before.


I wonder when they'll pull the 55 because it looks too much like SS...
 

Mitchi

Sierras für alle!
DONOR
Joined
Dec 10, 2012
Messages
5,465
Location
Lüneburg
Car(s)
'89 C4
Most likely to avoid being held to a number since dyno's are all different and will give out different numbers based on air temp, fuel type, and elevation.
Get what you mean, but why can't an Audi A4 20 TDi then not be a 200 hp (or thereabouts) car? Why is it a number that people will not being able to identify unless you're that kinda nerd (not even I am willing to learn those numbers)?

In my eyes this is just another way of Audi making their cars smartphone-like...
 

thomas

Grouchy Beemer Owner
STAFF MEMBER
DONOR
Joined
Feb 17, 2007
Messages
5,956
Location
Freiburg - De, or Texas when possible
Car(s)
'00 M539, '94 Cadillac Fleetwood, '19 Focus Wagon
But I don't see any issues coming regarding the 55 tag either .. Mercedes has sold 55 AMGs for years ..

-edit-

Oy, where is the auto merge and update feature for lazy people like me when you need it? :p

Oh and let's add: I find this naming stupid.
 
Last edited:

JCE

Well-Known Member
Joined
Apr 12, 2005
Messages
2,714
Location
DFW Texas
Car(s)
2016 Dodge Charger RT / 2015 Jeep Renegade
All I want to know is what the fuck is the point in this? This is over complicating something that should be simple. Audi had possibly the most simple or close to it model designations on the market--why the hell change it? Why was this seen as a problem in needing to be changed?
 

JCE

Well-Known Member
Joined
Apr 12, 2005
Messages
2,714
Location
DFW Texas
Car(s)
2016 Dodge Charger RT / 2015 Jeep Renegade
To keep the naming people relevant is all I can think of. It's the hip new thing. Ask Infiniti.
The minute Infiniti went away from using displacement as their naming convention I lost interest. Honestly this sounds like some idiotic marketing decision a fresh college graduate suggested and to justify their hiring the corporate brass went along with it. Sounds like the technology & gaming industry doesnt it? Change something JUST to change to prove relevance.
 

chaos386

.sa = bad driver!
Joined
Nov 8, 2004
Messages
7,960
Location
Back in Saudia
Car(s)
SEAT Leon FR
I'm with narf here. Why not just take the kW output number to the closest full 10?
They don't want to have to stock so many badges, I guess. Just 30/35/40/../65/70 instead of every number from 8 to 40 or whatever. And then they don't have to change badges when they give the 195 kW engine a bump to 210 kW midway through the cycle. Or when they want to do shenanigans where they want to sell a car for more money as a "55" instead of a "50", even though the 50 version actually has more power than the 55 version. Or they'll add a sports appearance/suspension to the 45 model, leave the engine as it is, and then call it a 50...
 

bone

"bangle for president"
Joined
Jan 14, 2004
Messages
16,695
Location
belgium!!
Car(s)
Volvo V40 & Yamaha Banshee
All I want to know is what the fuck is the point in this? This is over complicating something that should be simple. Audi had possibly the most simple or close to it model designations on the market--why the hell change it? Why was this seen as a problem in needing to be changed?
they're not changing the model designation, that remains A1-A8
it's the engine identification (1.9TDI, 1.8T, ...) that will change, because the displacement has no relation to the output anymore
the BMW 116d i used to have, had 2l of displacement, but was limited in power by the computer
 
Last edited:

MacDubois

Active Member
Joined
Mar 27, 2009
Messages
289
Location
Minnesota
Car(s)
'14 Fiesta ST, 98 V70
New things are scary and confusing to me.

The displacement indicators have been irrelevant for so long that this is just an equally meaningless, but simpler, way of telling people that Klaus G Langendonger in the A8L 70tfsiq spent more money than Johann vonDinkeschwanz in the A8 35 next to him... which is a marketing win. Less need to explain why your new car is only a 2.0t when it's actually more powerful than your old 3.0 or whatever.

Still better than Infinti's naming convention.
 

Mitchi

Sierras für alle!
DONOR
Joined
Dec 10, 2012
Messages
5,465
Location
Lüneburg
Car(s)
'89 C4
And then they don't have to change badges when they give the 195 kW engine a bump to 210 kW midway through the cycle.
I get what you mean but has this happened before? I don't think so.
 

JCE

Well-Known Member
Joined
Apr 12, 2005
Messages
2,714
Location
DFW Texas
Car(s)
2016 Dodge Charger RT / 2015 Jeep Renegade
they're not changing the model designation, that remains A1-A8
it's the engine identification (1.9TDI, 1.8T, ...) that will change, because the displacement has no relation to the output anymore
the BMW 116d i used to have, had 2l of displacement, but was limited in power by the computer
I get what you're saying, but perhaps they should just simplify it by just doing the model (A1-A8) and the engine size in litres (2.0, 3.2) all the while keeping the S and RS prefix--you know kind of like it used to be. Screw all these other numbers and such--its just useless over complication.
 
Top