Well, prior to the paint and modifications they could have sold it and bought a real Jag with the proceeds.
Let's say that it's an 01 Beetle. That goes for about $4-5K around here.
1997 XJ6, $3300: http://dallas.craigslist.org/dal/cto/1356502123.html
Why is it so cheap? Is it time for it to explode or something?