I agree on the purpose of the video, but I am not so sure they have the name yet, because that would really have the word spread.I suspect this video is just a load of flim flam and just another way of keeping themselves in people's minds. I'm sure they have a title sorted out already.
It's got to be a pretty annoying task. Can't do much in the way of irony because the fan base is so broad that inevitably a lot of people won't get the reference(s). Can't do anything too complicated, even Have I Got News For You only sticks because it's a proverb. Can't get "creative" (i.e. risky) because it's Amazon's big foray into the world of TV. So "The Misfires" and "Three Little Pot-Bellied Pigs" are both out.