Customer Social Responsibility (CSR) by Karen Romer

[haz]

This is a great presentation we had two days ago at school.

It's CSR presented by Karen Romer, which was involved with the launch of Absolut Vodka in the US mid 90's. (She also uses this as an example in the presentation)

So, if you're studying marketing or just want to know more, this is great stuff.

For many of you, It's nothing much ...

http://s7.yousendit.com/d.aspx?id=7B7406D52E30E0F49B082ED0F1482420

haz

 

[mmap]

:lol:

Thanks Haz, I have two degrees in marketing and currently work in a marketing research company so found the presentation very interesting!

I remember studying a case about how absolut vodka entered the British market and it was really fun to see the big differences in the two strategies.

 

[haz]

cool that you found it interesting!!!!!!

you should'a been there for the presentation, it was awsome. Karen Romer isn't just the hottest woman on earth, but a real treat to listen to. She knows what she's talking about.

Before this CSR report, I didn't know this existed, but I'm glad it does

Glad I could help!

haz