Prices are still too high because there are still too many people on the road. We need to reduce demand significantly and thus the price will drop.
I propose we listen to Clarkson. Anyone who would buy a beige blandbox of any description should have their license revoked for life. If you aren't interested in what you drive then you aren't interested in driving ergo you won't be any good at it and should be confined to public transport where you will cease to be a danger to yourself, horned wildlife and other road users.