Autoblog: GM: "Green" Motors? Possible logo change in the works

Blind_Io

"Be The Match" Registered
DONOR
Joined
Apr 5, 2006
Messages
21,840
Location
Utah, USA
Car(s)
06 Nissan XTerra Off Road, 00 VFR800, 07 ST1300
http://www.autoblog.com/2009/07/09/the-greenwash-to-end-all-greenwashing-gm-reportedly-pondering-c/



General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult to miss the company's shift to a new and very public eco-mindset: The General's traditional blue square logo could become green. No, really.

While no official decision has not yet been made, insiders are saying that the background color change is being considered, "in an effort to show consumers that it is leaner and greener, more focused on fuel efficiency and better able to make quick decisions," says MSNBC.

The fuel efficiency meaning of a possible new green logo is easy to understand and the "quick decisions" part reflects a new GM that will likely have 35 percent fewer executives to go along with fewer employees overall. More announcements on these issues and the fate of the Spark minicar could come tomorrow, when GM is expected to emerge from bankruptcy.

The real color change that GM needs to make, of course, is a shift from red to black ? but that's significantly harder than swapping pixels in a logo.
 

darkshark0159

Well-Known Member
Joined
Dec 24, 2007
Messages
1,904
Location
Guildford, Surrey, Yoo Kay
Car(s)
Mercedes-Benz C240 W203, British Rail Class 450
Actually, I think this is what they are shooting for, but close enough.



Also might I point out that blue (referring to German BlueTec diesels) is greener than green.
 
Last edited:

nouseferaname90

Well-Known Member
Joined
May 28, 2008
Messages
2,629
I love the new move GM is going for. The world needs more green douchebags. There is not nearly enough in California yet.
 

AiR

Forum Addict
Joined
Dec 19, 2005
Messages
11,985
Location
Suecia
Car(s)
Bulgogi Knedliky 1.6 GDI (Hyundai i30)
GM need a new logo though, the current one reeks of cluelessness and inefficiency.
 

Dr_Grip

Made from concentrate
DONOR
Joined
Jul 8, 2008
Messages
14,005
Location
Germany
Car(s)
1979 Opel Kadett | 1972 Ford Country Sedan
GM need a new logo though, the current one reeks of cluelessness and inefficiency.
This. I would not change the color, though, rather keep the blue-and-silver scheme and go for a new design.
 

Cobol74

Forum Addict
Joined
Mar 21, 2006
Messages
17,507
Location
The banana republic of Ukania
Car(s)
Honda Accord 2.2 i-Dtec Sport Estate.Hyundai Ix20
Oh FFS how much that going to cost?

They should be pulling up the draw bridge and NOT spending on anything that is not completely essential and this is not essential.

Have they got shot of those stupid planes yet?
 

GRtak

Forum Addict
Joined
Sep 6, 2008
Messages
19,127
Location
Michigan USA
Ummm, yeah. They need to stop smoking wahtever it is or just pull their heads out of their asses and do something else because this little PR move is not going to help them sell cars that they couldn't sell before.
 

gaasc

Desperately looking for a title
DONOR
Joined
Apr 26, 2008
Messages
8,253
Location
Honduras
Car(s)
3 of them
small wonder they eliminated Pontiac if they are doing descicions like this
 

YF19pilot

Well-Known Member
Joined
Apr 15, 2005
Messages
2,768
Location
Massillon, OH
Car(s)
2006 Honda Civic Coupe
Have they got shot of those stupid planes yet?
Corporate Jets make sense for a global company that doesn't have it's nose to the ass of a "green" government. Besides, big corporations ditching corporate jets is the exact reason why I haven't been able to get a job suitable to my degree. That and military cut backs.

As for GreenM, this just goes to show that whoever is in charge of the big switch is clueless.
 

NecroJoe

Forum Addict
Joined
Apr 12, 2005
Messages
19,252
Location
San Francisco area, CA, USA
Car(s)
2015 Mazda 3 S GT, 2015 VW e-Golf
A green logo sounds silly, but...

There was a Ford Escape Hybrid commercial with Kermit the Frog talking about how it "is easy being 'green'" and while the commercial was dumb, at the end, they did a sort of cross wipe effect where the Ford blue ovel turned green...and I thought it looked great, and that they should have done it on all of their Hybrids. Weather I think they are a good idea or not doesn't matter, the green oval would be a great marketing idea.
 

Shawn

Lexus? Oh shi-
Joined
May 26, 2005
Messages
13,988
Car(s)
MkVI GTI w/DSG
A green logo sounds silly, but...

There was a Ford Escape Hybrid commercial with Kermit the Frog talking about how it "is easy being 'green'" and while the commercial was dumb, at the end, they did a sort of cross wipe effect where the Ford blue ovel turned green...and I thought it looked great, and that they should have done it on all of their Hybrids. Weather I think they are a good idea or not doesn't matter, the green oval would be a great marketing idea.
Lexus does that... on their hybrids the Lexus L has a blue tint to it if you look close.

What can I say about the GM logo... really didn't like it before, the green ain't helping either.
 
Top