How Mark Zuckerberg and Tim Cook Became Foes

jack_christie

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The chief executives of Facebook and Apple have opposing visions for the future of the internet. Their differences are set to escalate this week.
Disinfo campaign
Behind the scenes, that work had already begun. In 2017, Facebook had expanded its work with Definers Public Affairs, a Washington firm that specialized in opposition research against its clients’ political foes. Definers employees distributed research about Apple’s compromises in China to reporters, and a website affiliated with Definers published articles criticizing Mr. Cook, according to documents and former Definers employees.

Definers also began an “astroturfing” campaign to draft Mr. Cook as a 2020 presidential candidate
 
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