James new face of London Pride beer

LindenChase

LindenChase

Well-Known Member
Joined
Nov 28, 2007
Messages
1,708
Buzz on twitter. James is apparently the new face of London Pride. And no, not of the gay movement, much as Jezza and Richard would want us to believe, but of the beer.

http://twitter.com/MelissaCole

http://twitter.com/barmagazine

I find it a bit weird. I wouldn't think the BBC would allow a presenter of a car show to promote an alcoholic drink. Besides, it's more Richard's thing to do this kind of commercial stuff.
 
Last edited:
LindenChase said:
Buzz on twitter. James is apparently the new face of London Pride. And no, not of the gay movement, much as Jezza and Richard would want us to believe, but of the beer.

http://twitter.com/MelissaCole

http://twitter.com/barmagazine

I find it a bit weird. I wouldn't think the BBC would allow a presenter of a car show to promote an alcoholic drink. Besides, it's more Richard's thing to do this kind of commercial stuff.
Click to expand...


Hmm .... Well if it turns out to be true at least it's a product he would truly endorse. Pride is a lovely pint.
Hey! I just realised I was in the Counting House on Cornhill earlier this week! It's a very nice pub but full of city twats.
 
@ukpubs
James May is the new face of London Pride: RT @sally_simp: James May is the new face of @London_Pride - the perfect guy to have a pint with!
Click to expand...

@sally_simp
James May serving me a pint http://twitpic.com/2tpdfg
Click to expand...

@barmagazine
Sampling Fuller's Brewers' Reserve Oak-Aged Ale & good old London Pride poured by Top Gear's James May, fronting Fuller's ads from Oct 10.
Click to expand...

:cheers:
 
Last edited:
LindenChase said:
Buzz on twitter. James is apparently the new face of London Pride. And no, not of the gay movement, much as Jezza and Richard would want us to believe, but of the beer.

http://twitter.com/MelissaCole

http://twitter.com/barmagazine

I find it a bit weird. I wouldn't think the BBC would allow a presenter of a car show to promote an alcoholic drink. Besides, it's more Richard's thing to do this kind of commercial stuff.
Click to expand...

Don't forget that James is also the presenter of a liquor show, so it makes sense. And I always figured that he only promoted things he liked.
 
2Billion said:
Don't forget that James is also the presenter of a liquor show, so it makes sense. And I always figured that he only promoted things he liked.
Click to expand...

Actually that makes it even stranger. The BBC are very strict on what their presenters are allowed to advertise. They are not allowed to advertise anything that is reflected in the programmes that they do. Perhaps that means that there are no more Oz & James boozy shows in the pipeline.
 
Perhaps that means that there are no more Oz & James boozy shows in the pipeline.
Click to expand...

There aren't - Oz has dumped him for Hugh Dennis
 
Some more info about what James is up to!

James-May-stars-in-London-006.jpg


"James is a great fit for the brand," said David Spencer, brands marketing manager for London Pride. "He loves beer, his favourite beer really is London Pride and it's his local pint as well, brewed in Chiswick round the corner from his house. We are confident that James' fame and popularity will bring a British classic like London Pride to a new, broader audience."
Click to expand...

http://www.guardian.co.uk/media/201...-ad?utm_source=twitterfeed&utm_medium=twitter
http://www.thepublican.com/story.asp?sectioncode=7&storycode=68082&c=1

Edit:

And another article with some more info about the commercials and rest of the campaign.

link!

In the TV campaign, May steps out of the house and walks to his local pub. Appearing to have pre-empted May?s arrival, the barman places a pint of London Pride in front of him. May says to camera:" This is the one thing I?ll walk somewhere for." The camera cuts to a close-up of a pint of London Pride on the bar. May is then heard to say in the background: "I think I?ve got a blister."
Click to expand...

Funny and a very clever way to stress that James is not promoting drink driving.
 
Last edited:
well, thats a score and half for those guys. marketing team got their wigs on straight for once! top stuff
 
I always get icky from this sort of thing , I know its different in the UK but still.
Over here : celebs endorsing anything = huge sellouts = death off career imminent.
 
To Dicky...

This is how you do it, say yes to things you like. Not to the price you'll be given.
 
In James' own words:

London Pride is a British classic that deserves wider fame and fortune. More than that, it?s absolutely bloody lovely. I don?t really do advertising, but for a beer like this, I?m happy to make an exception. I love beer, I love London Pride and now, after this campaign, I?m hoping I can move into the brewery permanently and possibly even be adopted by the Fuller?s family. I?m not sure they?ll go for it, but it?s worth a try.
Click to expand...

James Fuller.... it has a nice ring to it. :mrgreen:

http://www.chiswickw4.com/default.asp?section=info&page=confullers042.htm
 
Odd I am a Londoner and I like real ale but not Fullers. Shepherd and Neame, and Youngs are yummy, Brakspears, Harveys, Greene King IPA and Abbott are all nice but not Fullers. Sorry.
 
After reading this thread, I just felt 26.8% more British.

If I were famous enough to garner endorsements, however, I wouldn't shy away from promoting products that I clearly enjoy: I'd look at it as a chance to share my enthusiasm with others instead of whoring myself for a check. This isn't Paris Hilton eating a cheeseburger here; clearly James May likes London Pride enough to promote it in the first place. He's not exactly strapped for cash (unless there's something he's not telling us about).
 
And - bless him - he's fronting a whole ad campaign and still doing it wearing his own clothes.
 
Cowboy said:
I always get icky from this sort of thing , I know its different in the UK but still.
Over here : celebs endorsing anything = huge sellouts = death off career imminent.
Click to expand...

At least he's promoting beer... he could be a complete sellout and do something like Stephen Fry did for Sky.

[YOUTUBE]alqPR5yOQsM[/YOUTUBE]

I don't really mind him doing this beer thing, as long as it doesn't become his thing to promote random junk. Last I heard he also wasn't making as much at TG as the other guys, so I don't blame him at all.
 
AFAIK, James and Richard still make less from TG combined than Jeremy does.
 
Shawn said:
At least he's promoting beer... he could be a complete sellout and do something like Stephen Fry did for Sky.

[YOUTUBE]alqPR5yOQsM[/YOUTUBE]
Click to expand...

Fry's always had a thing for technology however, and 3D TVs (in his mind, anyway) are more logical as a result.

Also, Fry's? :lol:
 
You must log in or register to reply here.
Top