Overheat
Forum Addict
This is probably one of the least likely product extensions we've heard about: in the US, Ford has teamed up with a cosmetics company to produce a range of nail varnishes that match the paint colours of the new Mustang. Three lacquers are offered: two shades of red and a platinum silver. The Mustang logo will appear on each bottle, and Ford will be running advertisements for the Mustang in magazines including Elle Girl, Marie Claire and Harpers Bazaar. Although the Mustang is one of the archetypal muscle cars, around 35 percent of its buyers are female, and Ford is aiming to attract even more women to the brand. Or at least, a bloke can go and buy himself a Mustang and get his girlfriend the nail varnish to match...