Motor Trend: Zeta Lives; RWD Chevy Sport Sedan, and the $140,000 Cadillac

argatoga

Can't Start His Wank
Joined
Oct 4, 2005
Messages
18,198
Location
Seattle
Car(s)
'13 Moto Guzzi V7, '08 Pontiac Solstice GXP
I think that large percent of how a luxury car is received depends on its brand... Although Cadillac makes the escalade, they now want to sell a car for 60000 more then an escalade and at that price people want presence and although it could be a very good luxury vehicle, people want a brand with pedigree and after 20+ years of making rebranded chevrolet vehicles, the Cadillac Name simply does not have that pedigree. Plus when most automakers set out to build a 140000 luxury car, they don't pull a chassis out of a parts bin from cars which cost 30000
You are right Cadillac can never match the pedigree of other automakers.





Still I think Cadillac can recover. They just need to keep making solid cars. Which they have been doing.
 

JipJopJones

Well-Known Member
Joined
Aug 17, 2006
Messages
4,479
Location
North Shore
Car(s)
1979 Cressida Wagon, 1981 Corolla Hardtop
I think Cadillac needs to Seperate themselves from GM as a brand. Sure, GM will still own Cadillac, but it ends there, sever all maketing ties, and try to hide the fact that they are a GM company.

Also, no more Chevy, GMC, Cadillac dealer. Cadillac needs their own dealer line.
No one wants to walk into a GMC dealer to buy a Caddy.
 
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