Motor Trend: Zeta Lives; RWD Chevy Sport Sedan, and the $140,000 Cadillac

[argatoga]

I think that large percent of how a luxury car is received depends on its brand... Although Cadillac makes the escalade, they now want to sell a car for 60000 more then an escalade and at that price people want presence and although it could be a very good luxury vehicle, people want a brand with pedigree and after 20+ years of making rebranded chevrolet vehicles, the Cadillac Name simply does not have that pedigree. Plus when most automakers set out to build a 140000 luxury car, they don't pull a chassis out of a parts bin from cars which cost 30000

You are right Cadillac can never match the pedigree of other automakers.

Still I think Cadillac can recover. They just need to keep making solid cars. Which they have been doing.

 

[JipJopJones]

I think Cadillac needs to Seperate themselves from GM as a brand. Sure, GM will still own Cadillac, but it ends there, sever all maketing ties, and try to hide the fact that they are a GM company.

Also, no more Chevy, GMC, Cadillac dealer. Cadillac needs their own dealer line.
No one wants to walk into a GMC dealer to buy a Caddy.

 

[GRtak]

Cadillac can't do what GM won't let them.