The rumors of a new super Lambo are true, but the most remarkable aspect of the new Lamborghini Reventon isn't its horsepower or torque, it's the price -- 1 million euros even. That's more than a 300 percent premium over the Murcielago upon which the Reventon is based. Forking over an extra $700,000 gets you about 20 extra horsepower, loads of carbon-fiber trim and some questionable bodywork. So yeah, it's not much of a deal, but with only 20 slated for construction in 2008, the exclusivity of the Reventon is the real draw. "It's the most powerful and expensive Lamborghini ever built," said Stephan Winkelmann, CEO of Lamborghini SpA at the reveal here in Frankfurt. Apparently a phrase like that is enough, as all 20 Reventons have already been sold.