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http://theage.com.au/articles/2005/08/21/1124562755388.html
http://theage.com.au/articles/2005/08/21/1124562755388.html
Fairfax looks to make its first foray into TV
By Kylie Miller
August 22, 2005
THE John Fairfax Group may make its first foray into television as early as October with a TV show spun from its successful Drive motoring liftout. Although a deal has not yet been signed, a document circulating in the motoring industry says the company is developing a 10-part series, dubbed Drive (TV), to premiere on the Ten Network on October 29 and screen on Saturday afternoons.
Motoring writer Michael Stahl has been approached to host the series, which is designed to tie in with Fairfax's strong Drive-branded print and online products.
"We are always exploring new ways to extend our Drive offering to motoring buyers, sellers, and motoring enthusiasts through a range of channels," Julie Coffey, the general manager of drive.com.au, said.
"New projects are constantly in discussion and development and Fairfax will make the relevant announcement if and when details are confirmed."
Modelled on popular British series such as Top Gear and Fifth Gear, the low-budget program - each half-hour episode will cost less than $100,000 - will be co-produced by Fairfax and Sydney production company Brand New Media.
Stahl also will host a segment called "The Hot Lap", examining the performance, handling, pedigree and features of a "star car" before it is taken for a spin by "the Speed Steerer", an unnamed professional racing driver.
By the end of the first season, the hot lap segment will have built a comprehensive review table of the so-called star cars - described as Australia's most "aspirational vehicles" - their performance, history and targets.
Fairfax is believed to be considering expanding the concept to other brands, if Drive (TV) is successful.