has a fetish for terrible cars
- Nov 28, 2009
- Yoe, PA
- 2012 Kia Forte EX
Autoblog said:Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEVelectric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galantsedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmassis the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.
Hopefully his seniority will give him the klout he needs to make change. The Lancer needs a redesign far sooner than 2014, Galant should definitely get a successor (and Endeavouresque replacement) as disappearing from the lucrative mid-size sedan/CUV segment is a bad idea for any brand trying to not be a niche anymore. The i should be sold in both gas and electric versions: It would provide a truly unique subcompact car to get people to notice Mitsubishi again.