p0w3r
Well-Known Member
Lexus never caught on here, because despite the different brand name everyone simply considers it a Toyota.
To buy one over here, you must consciously decide, that you don't want a Mercedes, don't want a BMW, don't want an Audi, don't want a Jaguar but that you want an expensive Toyota. It doesn't help, that Lexus was originally created for the American market and not for the more demanding European market.
Things would maybe be different, if Lexus had any technologically or other advantage over their competitors. But neither are their cars better, nor are they particularly pretty. They also still lack a brand identity, that goes like a red line from the days of the LS400 until today.
Though I completely agree with you in that I would easily buy a BMW, Audi, or Mercedes over a Lexus, there is one big benefit of the Lexus. The major reason why it does so well over here is due to its reputation for long term reliability and maintaince. Though there were some issues with I believe some v6 engines failing (exact reasons I cannot recall) you typically do not have major issues with them. People who buy a Lexus trade style/performance for reliability. It also helps that Lexus has a pretty decent image in the states.