has a fetish for terrible cars
- Nov 28, 2009
- Yoe, PA
- 2012 Kia Forte EX
Yeah, I didn't say anything about the product being an issue because as far as I can tell there isn't actually anything wrong with it. It's not embarrassingly bad, it doesn't seem to be a ripoff and the Suzukis I see seem to be reasonably durable. I wouldn't ever buy one, but that's more due to the spotty dealer network and the fact that they don't make anything in a class I'd be interested in than the quality of the cars.
How bad is their marketing department? Most people see a Suzuki sign off the highway and think it's a motorcycle dealership with a bunch of customer cars parked out front. No kidding. The public in general doesn't even know that Suzuki still makes cars.
If Suzuki gets kicked out of the market here, it won't be because of the product. It will be due to whatever idiots are managing their US dealer network and their marketing department, pure and simple. Unless they make some changes and soon, that day isn't far off.
I like the looks of the Kizashi; it has a pleasingly aggressive, wheels-at-the-corners-of-the car stance. But the 185hp 4 cylinder engine is only adequate, and the lack of a V6 option keeps it off my shopping list. And, I expect, more than few others as well. If they've even heard of the car in the first place.
Actually, Jalopnik sez that Suzuki plans to "take Kizashi to a whole new level" (suzuki's words...not Jalopniks)
It'll be interesting to see where this goes, and if Suzuki can milk this successfully.