The new Prius is one of those very few new cars that I first saw press release pictures of, thought: "wow, this actually looks good", took a look at the same pictures following day and didn't completely change my opinion. I'm yet to see one in person, obviously, but I've got to admit, I'm into its design. Looks way less cluttered than the old one, I'd even say it looks elegant and coherent, but at the same time it manages to keep a purposeful design and the 'Priusness' of it. And it looks Japanese enough.
I have a feeling Toyota's design department(s) have been doing something right lately. IMHO, it all started with the current Corolla, which is outdated by now and a bit plain, but a move in the right direction from the previous one, which just looked cheap. The Yaris isn't 100% my cup of tea, but it's instantly recognizable and I've got to admire that. The GR86 looks like a more mature, coherent version of the GT86. Okay, the Supra has way too much going on design-wise, but it's still recognizable.