[FONT="]In a round-table interview in the Yas Marina paddock, Baku race organiser Arif Rahimov acknowledged that hosting Eurovision and the European Games in the past few years had put Azerbaijan on the map, but said that Formula 1 offers its host countries something a little different.
[/FONT][FONT="]"Obviously all of these big events are different markets, and the F1 market is very unique - you get very high-end spectators, a very good crowd both on TV and at the different races as tourists," Rahimov said.[/FONT]
[FONT="]"Apart from that, I think the visibility that F1 gives you is incomparable to Eurovision and the [European] Games. We've done a very good job hosting the Games and developing the Games as a brand, because that was something that never existed before.[/FONT]
[FONT="]Whereas Formula 1 is an existing brand - you don't need to promote Formula 1 as a brand because it's already so promoted. You just need to make sure that your country understands what it is. So it's a different sort of animal.[/FONT]
[FONT="]"The primary objective is to promote our city from different points: from the touristic point of view, investment? This is a great opportunity to do so," he concluded.[/FONT]