what?
Here is an example of how things can, and have, worked:
A scientist applies for, and gets a grant to research a particular disease. This grant supplements his salary, and pays for the entirety of his lab's salary (or at least those who are working on that particular project). This grant also pays for the consumables, and other costs to conduct the research. This research may generate fundamental knowledge from which a drug can be developed, but it can also find an actual drug to be sent directly for FDA approval. Pharmas are not the only route for drug discovery. Almost all pharmas are started because someone in academia directly developed a drug, or developed a screening method for diagnosing patients, or something else directly related to patient care. Pharmas do not have to be the end all, be all for drug discovery. I have spent many years researching a disease that only afflicts 1000 people WORLDWIDE. I got paid for it from several grants we received. With these grants, we were able to conduct limited patient trials for a particular drug that we believed could help. In the end, the drug did not help, but we were still able to conduct a limited drug trial with our government-provided grants. And this is the problem, all the altruistic people who don't want to be sucked into capitalist ideals of large profits? They're in academia. No one enters academia to become millionaires. We just want to help. Either by adding to fundamental knowledge, or by discovering a breakthrough drug.
So as I keep saying, if you want to push pharma back in its place, HELP FUND ACADEMIC RESEARCH.