Jacobfox
Well-Known Member
From Pistonheads:
Some images too:
Really, guys? Another faux luxury supermini? First the stupid little Aston Cygnet runaround. Then the ferrari fiat 500. Now this? Please, Rolls Royce, do NOT put your badge on this. It's fine if it's a mini-centric endeavor but the instant they slap a roller badge on this thing, my positive image of that company is going to be gone.
Rolls-Royce and BMW execs have confirmed the existence of a project to develop a bespoke luxury version of the BMW Mini, which will potentially be offered as the 'ultimate' option through Mini dealers.
One car - based on a JCW Mini - has already been prepared by the Rolls-Royce wood and leather workshops, and was shown confidentially to Mini dealers at their annual gathering earlier this year.
Unlike Aston Martin's Cygnet - a project to rebrand the Toyota iQ and thus help reduce the company's CO2 footprint, the Rolls-Royce trimmed Minis are not designed to be offered for sale via the R-R network. Indeed it has not even been decided whether the cars will carry any Rolls-Royce badging.
The project was instigated by Mini brand marketeers looking for ways to emulate some of the luxury kudos associated with the original Mini through the work of coachbuilders like Wood and Pickett and Radford.
No time-scale has been announced for the project, and Rolls-Royce says there's no imminent production plan - but that 'concept work' is ongoing.
Some images too:
Really, guys? Another faux luxury supermini? First the stupid little Aston Cygnet runaround. Then the ferrari fiat 500. Now this? Please, Rolls Royce, do NOT put your badge on this. It's fine if it's a mini-centric endeavor but the instant they slap a roller badge on this thing, my positive image of that company is going to be gone.