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The Smart brand "could be expunged", said DaimlerChrysler CEO Juergen Schrempp, talking to business analysts in Munich last week. Automotive News reports that Schrempp also said that "we are known for unpopular decisions", and that there was no solid forward plan of action for the as-yet unprofitable small car brand, but that a decision on whether to kill it off would be taken by the end of April. An announcement could be made earlier at DaimlerChrysler's annual shareholders' meeting on April 6th.
The launch of the Formore compact MPV, originally scheduled for autumn 2006 and to launch the Smart brand in the USA, was postponed last year. It was pulled from DC's display at the Detroit Motor Show at the last minute. Although DaimlerChrysler's official stance is that the Formore has been put on hold, Automotive News quotes suppliers to DC as saying "as far as we are concerned, the vehicle is dead". Smart has lost $3.4bn in the past five years, and losses this year could reach $790m since sales of the Forfour supermini have been disappointing and well below targets.
The launch of the Formore compact MPV, originally scheduled for autumn 2006 and to launch the Smart brand in the USA, was postponed last year. It was pulled from DC's display at the Detroit Motor Show at the last minute. Although DaimlerChrysler's official stance is that the Formore has been put on hold, Automotive News quotes suppliers to DC as saying "as far as we are concerned, the vehicle is dead". Smart has lost $3.4bn in the past five years, and losses this year could reach $790m since sales of the Forfour supermini have been disappointing and well below targets.