With this new concept it really does seem like they are starting to make more generic cars. Bad in my opinion. They're a small manufacturer but atleast nobody hates them.
It's understandable that Subaru is trying to grow. But there's an abundance of "mediocre and generic" cars on the market. Always has been always will be.
Golf, Corolla and Accord will always rule the "aimed towards mass market"-award.
Also ruining the Impreza is in my opinion like this is in my opinion a mistake. I think it would be better if they tried to make a whole new car aimed towards mass market, instead of riding the Impreza name.