I think the 12C is styled so that it's not shouty and almost desperate for attention but rather, styled so that it's fast and only people that care will notice it.
It's different from, let's say, a lambo, which is styled boldly, edgy, and attention-grabbing.
In terms of styling, supercars are either for the people who just love a crazy, futuristic, attention-grabbing car or the people who care more about the performance and not so much the styling. (this is not to say that bonkers cars like the zonda are all looks and no performance, though)
Now I'm not sure what the F1 was like back in the 90's (since I was still young and cared nothing for cars), but it wasn't too dramatically styled for the time, was it? If so, I think the mclaren guys wanted the 12C to retain the same "subtle speed", as I would call it.
I look at the F1 now and I think, dam that's sleek and sexy but subtle enough to not grab too much attention.
Indeed, but BMW hasn't been making the right choices lately.
With the release of the SLS, I was really hoping BMW would step up and answer back with something. Guess not....
