Something along the lines of 'you never go poor if you cater to the lowest common denominator' springs to mind. And as far as 'lowest common denominator' is concerned, Nein are experts at targeting this large (and largely undiscerning) end of the market.Holy crap!!!
The Ashes special pulled in 1,538,000 viewers. Thats about three times higher than TGA was getting on SBS in series 1 and 2. It came second only to Packed to the Rafters.
I don't know that the format of the show made that much difference. It's all about the promotion - how many people even knew TGA was on at a given time? Unless you're a soccer or WRC tragic (or into semi-porn foreign films), hardly anyone watches SBS, so hardly anyone sees the ads. Now, with Nine's millions of viewers watching the ads, plus the cross promotion with ACP and the magazine, even billboards and radio spots, you'd have to be in an Afghan cave to not be aware when TGA screens, let alone that it was on.Holy crap!!!
The Ashes special pulled in 1,538,000 viewers. Thats about three times higher than TGA was getting on SBS in series 1 and 2.