- Jun 28, 2009
- Toronto, Ontario, Canada
- 2016 Chevrolet Colorado
I would say their marketing is almost nonexistent. I see the occasional commercial on tv, but thats it. I know BlackBerry is sponsoring an F1 team now, but thats not doing anything to help sales in the US.
I don't want BlackBerry to try to be Apple, not at all, but they need to find the best marketing people or agency they can and dump as much money as possible into an effective ad campaign. They need to show people why they need a BlackBerry.
Maybe BlackBerry needs to show an ad where the "popular" apps are running on BB10. Show someone on their Z10 using Spotify, playing Candy Crush, using Instagram. The narrator of the commercial could slip in a quick "run all your favorite apps with Google Play sideloading" and be done with it.
Ah yes, I've heard the situation is worse in the US. In Canada I see at least some marketing, partly from the carriers and partly from BlackBerry themselves. Regardless, they definitely need something better I feel, but I don't think advertising sideloading is such a good idea - it'll draw a lot of criticism once people realize it's not a simple tap-to-install process.