Hehe, I went a few years ago when the Elise was still new on these shores...have pics somewhere, can upload later. (used to live in Durham, now in south Florida and missing the twisties)
The "World Champion" decals on the sides of the car are there to commemorate Mario Andretti's 1978 F1 World Championship title, Lotus was under JPS sponsorship from 1972 to 1986.