HOKUM said:
BULGARIA! Аll we have here is an Auto Bild, but it can't even be compared to the Top Gear magazine. You have editions in Romania and we are so close
And BTW there are so many Top Gear fans in Bulgaria
TGUKGLM said:
Couple of things to catch up on there :
1. Bulgaria - definitely a priority for the next year. The Romanian edition is going very well and we think a Bulgarian edition is a real possibility.
Having many Top Gear fans in Bulgaria (which to be honest, I personally doubt) who watch the show, does not mean they are willing to spend money on a magazine. Especially not on a magazine, that is relatively expensive. And especially not in Bulgaria, because our country tends to be a very price sensitive market.
Furthermore, the hype is now about tuning and modifying cars, which Top Gear magazine, is not about. I think only a very small fraction, of an already small country, would be a, interested in this magazine b, be able to afford it.
The only reason why I see entering the Bulgarian market as beneficial, is the establishment of image/reputation. Since there are hardly any foreign magazines in this field, building up a strong brand would be easier now, than if it were to be done later on in competition, because sooner or later the Bulgarian market will be attractive to others as well. But as I said, the only way this will work is if the price is locally affordable, noone is going to spend 10+ euros in Bulgaria on a car magazine.
Hope this helps to have a better picture.
PS: My location is Netherlands, but I'm from Bulgaria.
One more thing. I wouldn't compare the Bulgarian to the Romania market, Romania is 4 times, if not 5 times, bigger than Bulgaria.