Aston Martin Teams Up With Bang & Olufsen

lv2xlr8 said:
I just see it as a very wasteful brand that overcharges consumers. I mean telephones should not cost $750. Any telephone will do the job. And if you're on the phone constantly like I am at work, a nice office phone or headset will be much nicer and more comfortable than an oddly shaped outrageously expensive phone.

And in regards to the TVs, B&O push the same plasmas that Sony, Panasonic, Samsung and the like do. The quality is better with the others yet they decide to charge thousands more. I figured maybe B&O had great quality but I've stared at one and compared it to the others thinking I would see a difference but I didn't even with an open mind.
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So you'd say Ferrari is a wastefull brand that overchrages customers too, then? I know a lot of people who would say that about a Ferrari, because a Nissan GT-R or a Z06 offers the same kind of performance at 1/3 of the price. But, the fact is people want this kind of stuff, B&O sells lots more of their stuff than they are able to make, the same goes for Ferrari, so I would hardly call it wastefull. With B&O you pay for a product of great quality and design, you might get the former with the mentioned japanese brands, but not the latter.

Their phones are actually the most comfortable ones I have used, I mean who uses a headset at home? On top of that a B&O phone is an esthetic object, it's a beautifully sculptured design, something none of it's rivals are, they are all just the same cheap plasticky stuff. The same goes for B&O stereos, they are like beautifully crafted artfull sculptures filled with the best audio equipment there is. On picture quality the japanese lot might be up to the B&O standards, but on sound, they're not...

lv2xlr8 said:
I love AMs and they've been known to be overpriced but if they were to team up with B&O it would just be a waste. AMs have made quality equipment without the help of them in the past and I sure don't think it will make a difference except add thousands of dollars to the tag.
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No, Aston Martin wants to get the best audio system available, in a beautifully designed package, and that's what they'll get with B&O.

Audi, btw, has sold many times more than they hoped of their B&O stereo option.
 
Aston Olufsen?
Bang Martin?
Aston-Bang Martin Olufsen?
Aston, Olufsen, Martin, and Bang?

Aston-Martin-Bang-Olufsen?

I always thought they'd partner with Chitty-Chitty. :drums:
 
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B&O in an Aston? Fine, but I'd have rather liked them to work together with one of the numerous domestic (British) companies - B&W's the first thing that popped into my mind for speakers for example.
 
mautzel said:
B&O in an Aston? Fine, but I'd have rather liked them to work together with one of the numerous domestic (British) companies - B&W's the first thing that popped into my mind for speakers for example.
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You can't look at cars like their British or German, so much of the manufacturing, design and parts come from other countries, if Aston thinks B&O will make the best sound system B&O will make it, not Paddy's Speakers Inc. Just because Paddy lives down the road.
 
Lilleput said:
You can't look at cars like their British or German, so much of the manufacturing, design and parts come from other countries, if Aston thinks B&O will make the best sound system B&O will make it, not Paddy's Speakers Inc. Just because Paddy lives down the road.
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I doubt that you will find some only local UK company with the abbreviation of Inc ;), but I get your point. Luxury and quality should go with luxury and quality, both companies have a name to lose, so they cannot settle for less than the best!!
 
No offense, but B&W's not any brand in the world of speaker components - although B&O might have a greater experience at the moment due to the systems they made with Audi.
 
Actually, the standard audio system in the Audi A8 is a Bose system, whereas the premium sound system is Bang & Olufsen, there must obviously be a reason for that.

Bowlers & Wilkins, by the way are now delivering the premium sound system to Jaguar, who used to have Alpine.
 
mautzel said:
B&O in an Aston? Fine, but I'd have rather liked them to work together with one of the numerous domestic (British) companies - B&W's the first thing that popped into my mind for speakers for example.
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Well, the DB9 was designed by a dane.. :p
I think the top priority for Aston in chosing who to make their stereo, was who made the best designs. Not who has the best quality sound. Because a lot of companys make great sounding stereos, not a whole lot makes beautiful stereos. B&O has it all, great design and quality.

Clarkson recently wrote a review of the Phaeton on http://driving.timesonline.co.uk where he praised Danish design - so he's probably pretty satisfied with this deal.. :D
 
Hidden_Hunter said:
B&O make some good stuff but they also have generated some pure shit over the years (no offence dk, I know you work there :p)
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Hehe, and I've known about this for quite a while too :p

Lilleput said:
Audi and Aston Martin would not use them if they made... Expensive crap.
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We also make the i-drive and the thing under the door for the x3 and x5 :D
 
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